Campaign details
Brand: StayfreeLead Agency: Interactive AvenuesRegion: APAC
Strategy
Objective
Generate awareness for a sanitary napkin designed specifically for the night amongst working young women living in key geographies.
Target Audience
Females - 15- 34 Andhra Pradesh, Telangana, Tamil Nadu (Excluding Chennai), Karnataka, Kerala, Kolkata, North-East, Maharashtra, Delhi NCR & Chandigarh.
Creative Strategy
The use of animation and radical creative was the key vehicle for the campaign.
Instead of showing the same blue ink blotched napkin, it was introduced by way of animated demo videos to establish an instant connect to the insight which entailed:...