Campaign details
Brand: SunlightLead Agency: MindshareRegion: Vietnam
Strategy
Objective
Despite being the market leader in rest of Vietnam with 57% market share, Sunlight has always been a distant number 2, while a local brand is No.1 in the rural areas of Mekong Delta.
Sunlight has been trying to challenge No.1 position of this local brand for a few years.
The objective for Sunlight was:
- To win over Mekong Rural Consumers from the local brand.
- To reconnect with its audiences in a more exciting and relevant manner
Target Audience
Our target consumers are constantly busy with...