Suntory: Lucozade

Lucozade, the beverage brand, created a digital first campaign to promote its completion in South Africa.

Campaign details

Brand: SuntoryLead Agency: Mindshare South AfricaRegion: EMEA

Strategy

Objective

Our Strategic Objective was to drive awareness and increase sales of Lucozade energy drinks at participating forecourt restaurants.

Lucozade needed a digital solution to reward consumers at forecourts instantly. The problem was traditional forms of media and creative are restricted by their placement. In addition, traditional forms of entry although powerful and easy to use, lack in their ability to drive excitement during the entry process and have become stale in the market, these include USSD entries and scratch to win cards.

The brief...

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