Sütsüz Olmaz

Sütsüz, a milk brand, increased its market share in Turkey by creating a song and using influencers to encourage people to sing along in their own videos.

Campaign details

Brand: SütaşAgency: AlametifarikaRegion: EMEA

Objectives

Since the milk market is quite competitive because there are numerous brands and it is hard to stand out with a standard product like milk, the strongest way to increase market share of Sütaş milk and raise brand awareness would be creating an interactive campaign where consumers can contribute to the campaign via their mobile devices and social media.

Target audience

We tried to reach milk-lover young adults who are active on social media and enjoy singing.

Creative strategy

Our campaign had two phases: non-branded and branded phase....

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