Swimco Drives 43.6% Lift in Foot Traffic from Targeted Competitor Locations with Simpli.fi

Swimco, a swimwear brand, increased store traffic across its Canadian stores by launching a geo-fencing campaign that delivered targeted mobile ads to customers within range of one of its locations.

Campaign details

Brand: SwimcoLead Agency:Simpli.fiRegion: North America

Objective

A leading swimwear retailer in Canada, Swimco, was looking to effectively reach their target audience and increase foot traffic into their stores in the months leading up to summer. Because nomenclature, local preferences, and buying habits vary from city to city across the country, brands with numerous physical locations like Swimco often find it difficult to successfully target their advertising campaigns with highly localized audiences. It is a challenge to reach a precise audience in multiple geographic areas and to stand out from the competition in a...

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