Campaign details
Brand: TD AmeritradeLead Agency: Havas NYC
Strategy
Objective
In an increasingly crowded robo-advisor environment, we had to find a way to break through and show users how Essential Portfolios, a new managed portfolio offering from TD Ameritrade Investment Management, LLC, an advisory affiliate of TD Ameritrade, can work for them in a fun way. We saw an opportunity to increase awareness around the new product portfolios and created a platform allowing users to connect their Facebook profile for a personality analysis powered by IBM Watson. Our algorithm pulled in relevant images pulled from the user's...