Telkomsel: Sahur Wake Up Call with Pepsodent Herbal

Pepsodent Herbal, a herbal toothpaste brand, increased awareness during Ramadan by launching an SMS wakeup call service to remind Muslims to brush their teeth during Sahur.

Campaign details

Brand: Pepsodent HerbalLead Agency: MindshareRegion: Indonesia

Strategy

Objective

Pepsodent Herbal have an objective to get awareness during Ramadhan. The challenge is a lot of brand make a promotion during that period especially for FMCG product. Pepsodent Herbal should make a special campaign to attract their customers for facing this challenge. In Ramadhan there is only two moment that have a big part of the festive. There is on Sahur and Break fasting time. In Ramadhan season usually all brand will spam their advertising on that moment.

Pepsodent Herbal constantly supporting their customer to...

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