Campaign details
Brand: BMWLead Agency: Jung von Matt AGRegion: EMEA
Strategy
Objective
All car manufacturers have optimized their websites for mobile use. Nevertheless they still are feeling like slow and complex constructs. That's why we designed and developed the all new BMW.com – a global content hub, which is just as dynamic as the cars that BMW produces.
Target Audience
Imagine you are one of the world's largest automotive players. Imagine you've got millions of satisfied customers in every corner of the globe. Now imagine you want to satisfy even more people. How...