The Benefiber.com Transformation: A new digestive health resource

Benefiber, a prebiotic fiber brand, relaunched its site Benefiber.com, to offer more information on intestine health and to help their target consumers incorporate it into their lifestyle and subsequently drive sales.

Campaign details

Brand: BenefiberLead Agency: Weber Shandwick

Strategy

Objective

Benefiber, a prebiotic fiber, provides a natural way to support your digestive health. The old Benefiber.com unfavorably positioned Benefiber as any other fiber supplement. We wanted consumers to reconsider prebiotic-rich Benefiber as a part of their everyday wellness routines. You should be aware of the importance of your daily fiber intake and how it helps the entire body. We compiled and reviewed the old Benefiber.com's search, audience, behavior, performance, and analytics insights. We discovered the opportunity to improve brand trust and consideration based on...

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