The Lay's Announcer

Looking to cement its brand in the Brazilian market, the snack brand Lay's, launched a reality TVC show that selected the first woman announcer for a UEFA Champions League match.

Campaign details

Brand: Lay'sLead Agency: AlmapBBDORegion: LATAM

Objective

Lay's potato chips are one of the biggest and best-known food brands in the world. With over 80 years of history, present in multiple countries, it's a name with history, synonymous with potato chips.

But when it comes to Brazil, Lay's is still a young brand. It's only been around here since 2014, and so, unlike in other countries, it still hadn't been able to build a solid image.

Moreover, we're in the throes of a severe recession. People are spending less and prioritizing basic staples. Salty...

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