Campaign details
Brand: Lay'sLead Agency: AlmapBBDORegion: LATAM
Objective
Lay's potato chips are one of the biggest and best-known food brands in the world. With over 80 years of history, present in multiple countries, it's a name with history, synonymous with potato chips.
But when it comes to Brazil, Lay's is still a young brand. It's only been around here since 2014, and so, unlike in other countries, it still hadn't been able to build a solid image.
Moreover, we're in the throes of a severe recession. People are spending less and prioritizing basic staples. Salty...