The Lincoln Way App

Lincoln, a luxury vehicle brand, launched an app for its consumers to keep them connected to their vehicle to foster a personal connection with the brand.

Campaign details

Brand: LincolnLead Agency: Hudson Rouge

Strategy

Objective

The definition of luxury is changing. Luxury used to be about status and objects. Now, it's about experiencing life on your own terms. Today, luxury extends beyond the wheel. It's the luxury of your time and avoiding life's inconveniences. And consumers want to spend their time with emotionally engaging experiences that are personally crafted and customized to their needs. At Lincoln, we're setting our brand apart by introducing thoughtful, highly personalized, time-saving luxury experiences alongside every new vehicle.

These experiences are part of what we call 'The Lincoln...

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