Travel Texas: AdTheorent and Proof Travel Texas FY'19 Campaign

Travel Texas created custom 360-degree video mobile units to drive engagement and persuade Gen X and millennial audiences to visit the Lone Star state.

Campaign details

Brand: Travel TexasLead Agency: Proof AdvertisingRegion: North America

Objective

The Office of the Governor, Economic Development and Tourism (Travel Texas) is responsible for promoting Texas as a premier travel destination. The office works in concert with its partners (convention and visitors bureaus, local chambers of commerce, private travel-related organizations and associations) to promote travel to Texas. As such the overall objective of the Proof and AdTheorent Travel Texas FY 19 Campaign was to drive awareness of the destination to ultimately drive visitation. This campaign sought to drive engagement across the Millennial and Gen...

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