Tru-Cape Fruit Marketing: Fruit-Full mobile game

Tru-Cape, a fruit exporter, created a mobile game aimed at educating consumers in South Africa about the fruit production process from planting to in-store purchase, in a fun and engaging way.

Campaign details

Brand: Tru-Cape Fruit MarketingLead Agency: Red Cherry InteractiveRegion: EMEA

Strategy

Objective

Tru-Cape, Red Cherry and BigBrave partnered to create a mobile game aimed at educating consumers about the process from planting to in-store purchase of apples and pears, in a fun and engaging manner.

As users progress through the stages of the game they learn about the various areas of fruit farming and the various varieties of apples and pears. Different characters popup with a message about the process or the product. Players can also earn Tru-Coins along the way as they grow...

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