truTV / Impractical Jokers: Surprise and Delight

truTV, an American subscription TV channel, created a promotion that socially connected with fans, in their homes, anticipating the new season of Impractical Jokers.

Campaign details

Brand: truTV / Impractical JokersLead Agency: Fooji

Strategy

Objective

Impractical Jokers is truTV's highest rated, and most time-shifted series. truTV recognizes this time-shifting fan behavior and consequently, truTV has a history with Jokers fans of creating must-watch live events and promotions to entice the Jokers fans to break habits and watch live. The Impractical Jokers kicked off Season 6 on Thursday July 13th with a one hour special episode from Hawaii. truTV created a promotion that socially connected with fans, in their homes, anticipating the new season's premiere.

Target Audience

Jokers fans are primarily 18-34,...

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