TUMS: TummerTime

Antacid TUMS used branded and influencer co-created social content to drive awareness of its TUMS Chewy Bites with Gas Relief derivative among millennials in the US.

Campaign details

Brand: TUMSLead Agency: Weber ShandwickRegion: North America

Objective

As America's #1 antacid, TUMS is well-known for its long history of fast heartburn relief. Now, the product consumers know, trust and love relieves more than just heartburn. That's right, new TUMS Chewy Bites with Gas Relief fights heartburn AND gas.

To drive consideration and purchase intent of this brand new product, TUMS needed to drive awareness of the expanded product benefits being offered with the launch. With a high rate of millennials suffering from heartburn and gas, the brand addressed the consumer need for...

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