Turk Telekom Eyesense

Turk Telekom, a telecommunications brand, reached visually impaired consumers by launching an app that used audible instructions to help them take selfies.

Campaign details

Brand: Turk TelekomAgency: Turk TelekomRegion: APAC

Strategy

Objective

A simple technology can change the disabled community's view of life. In 2018, Turk Telekom launched Eyesense for visually impaired customers. Visually impaired people will be able to take photos and selfies using their phone's front and back cameras with audible warning system for the first time in Turkey.

The service is available on the market for the clients, customers or end users in Turkey. The service can be easily applied all over the world. Every customer can use this technology, free-of-charge.

Turkey's leading information...

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