Turkcell Online & Offline Data Integration

Turkcell, the mobile phone operator company, used data to segment and target its audience in Turkey with relevant messaging for both online and offline purchasing.

Campaign details

Brand: TurkcellAgency: Arena MediaRegion: EMEA

Strategy

Objective

The strategic objective was to increase market share and store visit, shift people to the online and offline stores of Turkcell, use technology to determine the location-based data.

Target Audience

The target audience was mass but also the people around the TIM (Turkcell offline stores)

Creative Strategy

Our media strategy was to create a data-based campaign that people around some places that we can cluster and people around Turkcell stores can buy the relevant presents to the people they love.

We determined the data for to understand...

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