Turkcell: Seeing through disabilities

Turkcell, a mobile phone operator, made people in Turkey aware of the struggles of deaf and blind people via its interactive video campaign.

Campaign details

Brand: TURKCELLAgency: ARENA MEDIARegion: EMEA

Strategy

Objective

We planned a corporate social responsibility campaign for to make people aware of the blind and deaf people.

We managed a video campaign that is targeting to reach the mass audience.

The main idea was to make the people experience the interactive video as a blind or deaf person would.

Target Audience

So that the target audience was mass.

Creative Strategy

People was communicated to understand the situation of the blind and the deaf by a video.

There was a media mix to reach the people...

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