Tyson Game Day

Tyson, a food company, partnered with Twitch to increase household penetration and unit sales for Any'tizers and Crispy Strip products during key sport time periods.

Campaign details

Brand: TysonLead Agency: Mindshare

Strategy

Objective

In 2017/2018, Tyson partnered with Twitch to increase household penetration and unit sales for Any'tizers and Crispy Strip products during key sport time periods. Our strategic media approach aimed to break through sports and gaming environments to consider Tyson products as their staple snack of choice and to reach snack purchasers who aren't considering Tyson products when planning a party or entertaining occasion (spontaneous or planned).

The overall Game Day campaign looked at mobile as a way to intercept consumers across platforms when they are on their favorite app/site...

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