Unilever: Love beauty and planet feat. Flarie

Love Beauty and Planet (LPB), a cosmetics brand, partnered with a mobile gaming app in order to gamify Swedish consumers' first contact with the brand and thus grow its sales and brand awareness.

Campaign details

Brand: Unilever/Love Beauty and PlanetLead agency: Mindshare SwedenRegion: EMEA

Strategy

Objective

Love Beauty and Planet (LBP) was first launched in Sweden in 2018. As a new unknown brand, the #1 priority was to get established in the sustainable beauty vertical. Our main strategic objective was to build brand awareness by having the target audience get emotionally engaged with the brand in channels that influence her day. With fierce competition of other smart, small upcoming brands in the same segment it was important to build an authentic brand identity.

Launching a new brand for...

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