Lead Agency: Mindshare Indonesia
When Unilever first set up in Indonesia in 1933, they had a singular goal, to help their customers look good and feel good. Today, the brand boasts of a wide variety of products catering to the different needs of consumers from skincare to food and beverage, among others.
As an indisputable leader in the FMCG sector, the brand is known to embrace the latest trends in marketing. One such trend was the increasing digitization of marketing efforts as more and more consumers came online.
This was especially pronounced as smartphones became omnipresent, with many users accessing the online world with a smartphone while never having used a desktop.
And while all things digital offered the brand access to a remarkable amount of data, Unilever did not have undeniable proof that their digital campaigns were, in fact, translating into sales.