Campaign details
Brand: Unilever - SignalLead agency: R/GA LondonRegion: EMEA
Objective
Signal's social mission is to get families around the world to brush their teeth both in the day and at night. Brushing twice a day, especially at night, has huge positive implications on oral health, yet research showed that most families were still only brushing once a day.
In Bangladesh 93% of families only brush their teeth once a day in addition to 64% in Nigeria and 83% in India. Even more developed countries have significant room for improvement, as 38% of the UK...