Campaign details
Brand: Unilever / CornettoLead Agency: Mindshare IndonesiaRegion: APAC
Objective
Cornetto, the key growth driver for Wall's was challenged with rising competitive options and declining attention span of its teenage target audience. To combat this situation Cornetto decided to capitalize on the growing trend around Unicorn and launch it's variant Unicornetto to deepen engagement of the brand among fickle minded teens.
This teenage target group is very active online and spoilt for content choices making it difficult to grab their attention. The challenge was how to make Unicornetto stand out in the clutter and...