Unilever/Cornetto: Last Chance

Cornetto, an ice cream brand, communicated its message of love to Turkish millennials by creating a platform that allowed them to create personalised banner ads for their loved ones.

Campaign details

Brand: Unilever / CornettoAgency: Mindshare TurkeyRegion: EMEA

Objectives

Cornetto has been synonymous with "love" for years, and we wanted to continue that tradition in 2016. We knew that 1 in 3 young people in Turkey have difficulty expressing their feelings to someone they are infatuated with or love. So we had to help them make the first move through our campaigns. We needed to find an innovative digital way for those hyper-connected young people.

Target audience

In order to better understand our audience we did a research on youngster's opinion about love with...

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