VideoMAX-Hooq and VIU: #DubTheSub

VideoMAX, an entertainment package from Indonesian telco Telkomsel, increased awareness of its data package for movie fans in Indonesia by launching a dubbing machine in theatres, which tested fans' knowledge of film dialogue.

Campaign details

Brand: VideoMAX-Hooq and VIULead Agency: NARRADA CommunicationsRegion: Indonesia

Strategy

Objective

VideoMax is the data package to be used by Telkomsel's customers to access video contents from providers such as HOOQ & VIU. To collect its first subscribers, Telkomsel need to spread the news & benefits of the data package that correlates with movie enthusiasts.

Target Audience

Those enthusiasts are vary from the young people aged 18 to adults.

Creative Strategy

It is often when watching a certain favorite movie you feel so attached with the dialogue or even its character, right? Have you...

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