Vietnam Prosperity: Make a customer, not a sale

FE Credit, a financial loans brand, launched a direct messaging service to increase customer engagement and brand positive brand sentiment in Vietnam.

Campaign details

Brand: Vietnam Prosperity Finance Limited Company (FE CREDIT)Lead agency: AdtimaRegion: APAC

Objectives

As a leader in personal trust loan with 70% market share, FE CREDIT wants to be a pioneer in all aspects to lift up the standards of industry as well as consolidate their No.1 position. FE Credit sees improving customer services is a strategic key focus in the next 5 years, in which it can help them retaining 5 million existing customers, increasing their satisfaction and thus, building a competitive advantage for FE CREDIT. The biggest challenge when serving million customers...

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