Vigor: Going Nuts For Flakes

Vigor, a yogurt brand, successfully launched the new chocolate flakes Greek yogurt flavours by leveraging the launch, positioning product consumption beyond traditional moments and maximizing media investment to generate sales in Brazil.

Campaign details

Brand: VigorLead Agency: GingaRegion: LATAM

Strategy

Objective

The campaign objective was to successfully launch the new chocolate flakes greek yogurt flavours from Vigor Grego, by leveraging the launch, positioning product consumption beyond traditional moments (such as breakfast), maximizing media investment (low dispersion) and generating sales.

Target Audience

To launch and leverage the new chocolate flakes flavours from Vigor Grego we targeted not only greek yogurt consumers, but identified and explored (both creatively and strategically) consumption contexts that would have synergy with the product. The idea was not to only focus on moments of...

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