Vimto Ramadan Snapchat activation

Vimto, a soft drinks brand, launched a campaign in Saudi Arabia to increase relevance and loyalty amongst the younger generation of Arab mothers.

Campaign details

Brand: VimtoLead agency: Face to Face - DMCCRegion: MENA

Objectives

Vimto has solid brand loyalists amongst the older generations of the GCC. In recent years, the brand has been focusing its efforts on strengthening relevance and loyalty amongst the younger generation of Arab mothers: the current and future guardians of the Iftar table that are vital for the brand's future health.

A vital component of this strategy is delivering contemporary and innovative brand engagement experiences, tailored specifically for this generation – driving a meaningful connection with the brand beyond its traditional Iftar table...

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