Campaign details

Brand: VinMart+
Lead Agency: Moblaze, InMobi, GWA
Region: Vietnam

Strategy

Objective

VinMart+, a brand of Vincommerce, is Vietnam’s biggest private-sector retail company. The brand wanted to promote its retail offers and drive people into stores.

Target Audience

The campaign was targeted mobile-first users (primarily women) aged 25-44 year old in Ho Chi Minh City. They were household decision makers and loved visiting retail outlets to try out new products. Our target audience are always on the lookout for great deals and offers.

Creative Strategy

Our creative strategy stemmed from an insight that – “when it comes to retail advertising, people living or seen near stores are more likely to convert than people further away”. Hence we wanted to precisely target only those people that were seen near VinMart+ stores.