VLIVE: V Heartbeat - Gateway to Asia

VLIVE, an entertainment platform, empowered music fans in Vietnam to support their favourite artists on the V App.

Campaign details

Brand: VLIVELead Agency: Havas Media VietnamRegion: Vietnam

Strategy

Objective

VLIVE is an entertainment platform that allows celebrities to make livestream videos and interact with fans. On the other hand, fans can also make virtual interactions to show love to their idols.

STRATEGY:

Strategic objective: Increase the number of active users and social buzz to become the top entertainment platform in the next 3 years.

Business problem:

  • VLIVE needs to recruit more fans, expanding the user pool especially from celebrities who are yet familiar with VLIVE,
  • VLIVE needs to keep them active and loyal...

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