Campaign details
Brand: Vodafone TurkeyAgency: MindshareRegion: EMEA
Strategy
Objective
4.5G users have reached 60 million and data consumption has been increasing day by day. Based on this, Vodafone launched its new tariffs "Vodafone Pass" Those Pass tariffs aimed to respond to changing online consumer habits. Social pass, music pass, video pass and communicaiton pass were going to be new alternatives for users and we aimed to show those alternatives to the right audience.
Target Audience
We defined our target audience as heavy internet users; 25-45 was the age range for this campaign,
Creative Strategy
We...