Vodafone - Enjoy More in Foursquare

Vodafone, a telecommunications brand, launched a series of microsites and used check-in data from Foursquare to target its new mobile tariffs towards people who would best suit them.

Campaign details

Brand: Vodafone TurkeyAgency: MindshareRegion: EMEA

Strategy

Objective

4.5G users have reached 60 million and data consumption has been increasing day by day. Based on this, Vodafone launched its new tariffs "Vodafone Pass" Those Pass tariffs aimed to respond to changing online consumer habits. Social pass, music pass, video pass and communicaiton pass were going to be new alternatives for users and we aimed to show those alternatives to the right audience.

Target Audience

We defined our target audience as heavy internet users; 25-45 was the age range for this campaign,

Creative Strategy

We...

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