Campaign details
Brand: Vodafone TurkeyAgency: Mindshare Turkey / C-SectionRegion: EMEA
Strategy
Objective
Turkey's first and most powerful OTT platform, puhutv, launched with a series, called Fi, which was expected to create a huge hype with its controversial story.
Vodafone is leading digital transformation among constantly growing digital population in Turkey while old habits are challenging to break way of content viewership.
Our aim was to build an activation that will perfectly showcase Vodafone and VF Red's trust in Turkey's dynamic population and potential of digital transformation in Turkey.
Target Audience
Digitalized consumers who consume long...