Campaign details
Brand: VodafoneAgency: Mindshare TurkeyRegion: EMEA
Objectives
Red is one of the Vodafone sub-segments positioned as a loyalty club with premium offers that differentiates from competitors. Red subscribers could take advantage of non-telco loyalty offers (Cinema ticket, restaurant, rent a car sales) and content partnerships (Spotify, Netflix, Digiturk Play). So we make communication of campaigns on different loyalty offers and transmitting our message at the right time and at the right place had been important to us
We needed to transmit our loyalty offers such as concert, restaurant and airport in the related locations...