Walls - Icecream sandwich: An election of a lifetime

Walls, an ice-cream brand, leveraged the election in Indonesia to pit its ice-cream against one another and make light of an otherwise serious national debate.

Campaign details

Brand: Walls - Icecream sandwichLead Agency: PokktRegion: APAC

Strategy

Objective

Elections are one serious topic in Indonesia. And when it comes to choosing the next Governor in Indonesian provinces, the entire country is buzzing with the election story.

One brand decided to take a slice of the action to another level pitting Walls Ice-cream against one another to decide through elections, which is the most voted Walls ice-cream of the nation.

Walls in 2017, pitted its ice-cream mascots representing their ice-cream in the portfolio to woo its ice-cream lovers to vote them as...

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