Wall's: Paddle Pop Octopus

Paddlepop, an ice cream brand, successfully launched its new ice cream product by introducing a gaming app for children that taught them how to eat the new product and generate brand positive sentiment in Thailand.

Campaign details

Brand: Unilever/Wall's Paddle PopLead agency: Mindshare ThailandRegion: APAC

Objectives

Paddlepop Octopus wanted to introduce a new way of eating ice cream amongst the kids for the Thailand market. The new product innovation was their core strategy to increase their sales revenue. The brand knew this will be a big change in the market in terms of ice cream variant available in the 'Thai' market. This will also attract the consumer which are kids from the age group of 7-14.

Paddlepop came up with a new product, a new and fun way to eat...

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