Warner Bros. Entertainment: Player Number 1

Warner Bros, an entertainment company, launched an adwords campaign that created Easter egg hunts on Facebook to promote the film adaptation of the book Ready Player One in Brazil.

Campaign details

Brand: Warner Bros. EntertainmentLead Agency: Mirum AgencyRegion: LATAM

Strategy

Objective

The goal with this campaign was to use the biggest element of the film Ready Player One - the hunt for Easter eggs - to publicize the film, catching the attention of the hardcore fans of the original book as well as people who did not know the story. The Warner Bros. already works with a series of media strategies using the Adwords. Within this strategies we have identified an opportunity to use the keyword search of the movie in a search for...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands