Campaign details
Brand: Warner Bros. EntertainmentLead Agency: Mirum AgencyRegion: LATAM
Strategy
Objective
The goal with this campaign was to use the biggest element of the film Ready Player One - the hunt for Easter eggs - to publicize the film, catching the attention of the hardcore fans of the original book as well as people who did not know the story. The Warner Bros. already works with a series of media strategies using the Adwords. Within this strategies we have identified an opportunity to use the keyword search of the movie in a search for...