Campaign details
Brand: Warner Bros. EntertainmentLead Agency: Mirum AgencyRegion: LATAM
Strategy
Objective
The new Tomb Raider hit theaters as a reboot based on the latest Lara Croft games. Our goal was to attract the old school fans to watch the new movie. This audience knows well how Tomb Raider works, a franchise full of adventure, but mostly full of puzzles and mental games. Our challenge was to show that the film went far beyond a "conventional" adventure. In the Facebook fanpage of the new film it was possible to see a distrust of the fans....