Warner Bros. Entertainment: Tomb Raider

Warner Bros. Entertainment, an entertainment company, used Facebook to reach Brazilian fans of the Tomb Raider game.

Campaign details

Brand: Warner Bros. EntertainmentLead Agency: Mirum AgencyRegion: LATAM

Strategy

Objective

The new Tomb Raider hit theaters as a reboot based on the latest Lara Croft games. Our goal was to attract the old school fans to watch the new movie. This audience knows well how Tomb Raider works, a franchise full of adventure, but mostly full of puzzles and mental games. Our challenge was to show that the film went far beyond a "conventional" adventure. In the Facebook fanpage of the new film it was possible to see a distrust of the fans....

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