With You Hamesha - Mahindra Auto's Post Sales Platform

Mahindra and Mahindra (M&M), the Indian car manufacturer, launched the With You Hamesha digital platform to improve the post-sales experience of customers.

Campaign details

Brand: Mahindra & MahindraLead agency: Hansa Customer Equity Pvt. LtdRegion: APAC

Objectives

Mahindra as an organisation is known for its customer-centric approach and hence amasses huge popularity in the Indian SUV space. Additionally, the organization has always been an early-adopter of next-generation technology, be it in products or the services provided to the customers.

To constantly stay ahead of the curve, we at Mahindra realized that there was a need of taking the post-sales experience of our customers to the next level. We began with an analysis of the concerns which our customers...

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