Campaign details
Brand: Mahindra & MahindraLead agency: Hansa Customer Equity Pvt. LtdRegion: APAC
Objectives
Mahindra as an organisation is known for its customer-centric approach and hence amasses huge popularity in the Indian SUV space. Additionally, the organization has always been an early-adopter of next-generation technology, be it in products or the services provided to the customers.
To constantly stay ahead of the curve, we at Mahindra realized that there was a need of taking the post-sales experience of our customers to the next level. We began with an analysis of the concerns which our customers...