Campaign details
Brand: YaaniLead Agency: HypeRegion: EMEA
Objective
Our objective was to increase the brand awareness and usage of Turkey's search engine Yaani. But the competition among search engine was so high and it was very difficult to change users habits. %90 of all searches conducted in Turkey, were conducted on our competitors' platforms.
Target Audience
Our target audience was everyone who uses search engines.
Creative Strategy
We wanted to increase the use of Yaani as a search engine while making Turkish citizens' lives better. To do that, we designed a campaign where the promise...