Campaign details
Brand: ZaloPayLead agency: T'A OgilvyRegion: APAC
Strategy
Objective
After 3 years since it is first introduced to Vietnamese users, ZaloPay has won a certain number of loyal customers - around 70% of its current total customers to be exact. That hints a challenge for the brand coming to the 4th year of service, especially when the total mobile payment market is expected to reach a 3-digit growth* between 2018 and 2019.
Like any of other players in the field, the original purpose of ZaloPay's services is to replace cash transactions with clicks or...