Campaign details
Brand: ZYRTECLead Agency: J. Walter Thompson
Strategy
Objective
The Zyrtec Muddle Shop uses satire to point out the silly things people do to compensate for inadequate allergy relief. It delivers a meaningful benefit to people when they need relief from allergies most. Our mobile-first strategy reaches allergy sufferers, who over-index on mobile usage, during the course of their busy day when they are out and about and impacted by seasonal allergies. Our objective is to increase brand awareness and purchase intent, as well as increase visits to our mobile website where people can purchase through...