Barclays UK: Customer Experience research programme

Barclays UK, a banking brand, built upon its existing customer experience research platform to revolutionise the insights it provides through customer feedback dashboards in the UK.

Campaign details

Brand: Barclays UKAgency: Watermelon ResearchCountry: UK

Synopsis

The Financial Services sector in the UK is heading into a period of intense disruption. In every market segment, challenger banks and fintechs are setting out to dislodge the established providers. In the face of these changes, Barclays UK is focused on delivering personalised, perfect experiences for customers in order to build long-term competitive advantage. In support of this ambition, we've even re-shaped our incentive structure, building it around our brand NPS. This means that colleagues – no matter where they sit within our business –...

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