Campaign details
Brand: FujitsuAgency: Watermelon ResearchCountry: UK
Synopsis
Fujitsu is a world-leading Japanese information and communication technology company, working with major businesses across multiple sectors as well as large public sector organisations.
Fujitsu promotes a Human Centric Intelligent Society, in which innovation is driven by the integration of people, information and infrastructure.
Developing a closer understanding of customers has become increasingly important to Fujitsu and so, in 2013, they set out to completely transform their customer research programme in the UK & Ireland. There was a real desire to move from a transactional customer satisfaction...