Fujitsu’s Voice of the Customer programme

Fujitsu, a technology equipment and services company, launched an ongoing feed of in-depth customer views in the UK and Ireland to change its approach to one that was closer aligned with customer satisfaction and cultural transformation.

Campaign details

Brand: FujitsuAgency: Watermelon ResearchCountry: UK

Synopsis

Fujitsu is a world-leading Japanese information and communication technology company, working with major businesses across multiple sectors as well as large public sector organisations.

Fujitsu promotes a Human Centric Intelligent Society, in which innovation is driven by the integration of people, information and infrastructure.

Developing a closer understanding of customers has become increasingly important to Fujitsu and so, in 2013, they set out to completely transform their customer research programme in the UK & Ireland. There was a real desire to move from a transactional customer satisfaction...

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