#ShowUs for Dove

Dove, a personal care brand owned by Unilever, launched Project #ShowUs in the UK, a free-to-access database of over 5000 images, offering an inclusive vision of beauty to media and advertisers which was informed by collected data.

Campaign details

Brand: DoveAgency: Edelman IntelligenceCountry: UK

Synopsis

The Dove Self-Esteem Project has a clear and compelling social mission: to celebrate the next generation of women as they grow up, by encouraging them to see their beauty as a source of confidence, not anxiety, and to empower girls to develop a positive relationship with the way they look, build body confidence and reach their full potential.

Previous research has highlighted the media as perpetuating unrealistic, narrow and rigid ideals of beauty that most women cannot achieve. Project #ShowUs was created in direct response to findings...

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