The Dove global beauty confidence report

In 2016, as part of the Dove Self-Esteem Project, Dove reaffirmed their commitment to positively impact young lives by inspiring women and girls globally to develop positive relationships with their appearance.

Background and objectives

For more than 10 years, Dove's overarching vision has been to create a world where beauty is a source of confidence, not anxiety. This vision drives their mission 'to ensure the next generation grows up enjoying a positive relationship with the way they look – helping young people to raise their self-esteem and body confidence and realise their full potential.'

In 2004, this mission was reframed within the Dove Self-Esteem Project, and Dove approached Edelman Intelligence to support delivery of evidence-based resources to create a framework to help the brand be a key player in building positive...

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