To understand people's daily lives in Lagos, Nigeria, Naked Eye used drones and virtual reality to give its pharmaceutical client a unique perspective on its research.
With more than 20 million inhabitants, Lagos is the largest city in Africa. It has energy like no other place – loud, brash, sprawling and densely populated, it is traffic choked and polluted, with an intimidating crime rate and maxed-out public utilities. This is the city where our research participants lived.
Our job was to understand, for a global pharmaceutical company, how people managed flu and fever – from going to herbalists in outdoor...