Trust in us: Can relationships between businesses and individuals be improved by new technology?

Tim Phillips

This article explores how the balance of trust between businesses and individuals might be changing with digital innovation.

Can relationships between businesses and individuals be improved by new technology? This article explores how the balance of trust might be changing with digital innovation.

"I am not 'part of the family', or whatever the marketing spin is," says a respondent. "Somehow these brands feel like they have a right to invade my life every day."

He isn't a disaffected millennial or a political campaigner. He doesn't have an agenda, and isn't about to give up on society, drop out or go dark. The conclusion from a recent research report from strategy consultancy Quadrangle is that he's past all that:...

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