NBN Co: Revitalising a brand from the inside out
The Problem
The nbn™ network is the most comprehensive and largest infrastructure project in Australia, built to connect the entire nation and activate eight million homes and businesses by 2020. It was born from an inspiring vision to help bridge the digital divide and ensure all Australians have access to fast broadband.
However, following the 2013 federal election, the nbn underwent a series of government and organisational changes, which influenced media and public perceptions. Attitudes to the nbnnow varied...