Agency: Orion Social Media Malaysia
Strategy
The objective of this campaign is to increase and enhance 7-Eleven Malaysia's presence on social media through Buncit Bear (Euro Edition) in conjunction with the football event that was taking place and position itself as a fun, vibrant, and bold brand that continue to appeals to younger target consumers. By doing this, we also aimed to create a top of mind brand awareness amongst fans.
At the same time, we also intend to increase footfall to 7-Eleven Malaysia's outlets through generating more redemption of Buncit Bear that will directly create a positive impact...