7-Eleven Malaysia: BYO Cup Day 2015
Brand: 7-Eleven MalaysiaAgency: Orion Social Media Malaysia
Introduction
Every year, the 7-Eleven BYO Cup Day is highly anticipated especially by the Slurpee-lovers and for Year 2015, the fun was doubled as it was held for 2 days, 7th and 8th November. The main components of the campaign are the 7-Eleven Malaysia BYO Cup Day (on-ground event) which was held from 7.00am on 7th November 2015 till 11.00pm on 8thNovember 2015 and followed by a 5-day social media event (five days including...